🌿 Miss Green Bulgaria 2025 – The Beauty of a Sustainable Future
On June 27–28, 2025, I had the distinct honor of being a special guest at Miss Green Bulgaria 2025 – an event that courageously challenges conventional notions of beauty and boldly positions sustainability, intelligence, and social responsibility at the heart of the spotlight.Â
This was far more than just a pageant – it was a movement.
Spearheaded by the inspiring Maria-Mikaela Valcheva, Miss Green Bulgaria offers a refreshing vision of what modern beauty means: not only outer elegance, but inner strength, intelligence, and purpose. Her leadership and commitment have created a platform where young women are not simply admired – they are heard, empowered, and celebrated for who they are and what they stand for.
A Deeply Personal and Transformative Experience
As a European Climate Pact Ambassador, I’ve had the privilege to speak at many events and meet changemakers from across Europe. Yet, Miss Green Bulgaria stands out as one of the most heartfelt and meaningful experiences in my journey so far. From the very beginning, my team and I were welcomed with extraordinary warmth, care, and
professionalism. Every detail was thoughtfully organized, every interaction sincere. The entire atmosphere resonated with the energy of something truly special in the making.
What touched me most was the opportunity to engage in one-on-one conversations with each of the contestants. These weren’t just casual chats – they were real, meaningful exchanges aboutvalues, goals, fears, dreams, and the role of young women in shaping a more sustainable and just world.
I was genuinely inspired by how thoughtful, articulate, and impactful these young women were. This competition completely dismantled the old stereotype that beautiful girls can’t also be smart, capable, and driven. The truth is: they are all of that – and more.
A Stage for Voices and Visions
Together with my team, we took this opportunity to co-create powerful storytelling. We filmed several video segments for the digital campaign “My Green Example,” featuring contestants sharing their personal approaches to sustainability – from everyday habits to long-term commitments and eco-activism. These videos will be shared across platforms to inspire youth across Bulgaria and Europe.
In addition, we created exclusive social media content, where contestants introduced themselves and responded to thought-provoking questions about the environment, community engagement, and their visions for the future. These short interviews gave the audience a rare chance to see the depth and personality behind each smile – and the voices behind the message.
The "Green Inspiration" Award – Honoring Passion and Action
One of the most meaningful moments of the entire event was when my team and I had the opportunity to choose and present a special award – “Green Inspiration” – to three exceptional young women whose passion for the environment, leadership potential, and authenticity truly stood out.
I had the honor of presenting this award on stage, in front of a full audience. It was a deeply emotional moment – not just for the winners, but for me as well. Watching their eyes light up, knowing they were seen, recognized, and encouraged to keep going, reminded me why this work matters so much.
"Green Inspiration" is not just an award – it's a symbol of belief in the quiet changemakers, the bold dreamers, and the courageous doers who are shaping a better tomorrow.
A Redefinition of Beauty
Miss Green Bulgaria 2025 is a bold and necessary redefinition of beauty in the 21st century. It shows that elegance can walk hand in hand with advocacy, that grace can fuel activism, and that women can be both admired and heard.
Each contestant was not only a role model – but a visionary in the making. Whether speaking about their projects, presenting green ideas, or simply being themselves, these young women proved that the future is in powerful hands.
A Heartfelt Thank You
To Maria-Mikaela Valcheva – thank you for your vision, your leadership, and your unwavering belief in young women. Thank you for building a platform that empowers, educates, and uplifts.
To the entire organizing team – thank you for your extraordinary hospitality, your attention to every detail, and the respect you showed me and my team throughout the event.
To the contestants – thank you for inspiring me. You reminded me that change starts with courage, and that beauty is at its most powerful when it carries purpose.
✨ I Truly Believe...
Beauty without depth is just decoration.
Miss Green Bulgaria 2025 wasn’t just a competition. It was a celebration of intelligent
femininity, environmental commitment, and human connection. It was a mirror of a new
generation rising – one that is bold, brilliant, and beautifully green.
And I am incredibly proud to have been part of it.
Marian Serafimov
European Climate Pact Ambassador